The What and How of Personal Branding

The What and How of Personal Branding

The personal brand concept is not new, but there are many ideas and questions about it.

What is it, what does it mean for you or your organization, what does one do with it- essentially what is the So What of Personal Branding?

And – how do we do it?

Personal Branding is meant to be the picture of you that others see – a picture created by you.  You get to decide what you want to promote about yourself and about what you do, and you get to do so in words and actions that you choose.

Others will see you and make decisions and judgments about you, anyway,  so why not be the author of whatever story they’re seeing?

That’s the ‘What’.

Designing and planning your brand is fun and rewarding but it can be overwhelming.  There is a lot to say about you, but your brand needs to be short and strong, so getting your terrific self into a marketable package can take some work.

That’s the ‘How’, and we can help with that.

Whether you are offering Personal Branding to your team of individuals, or to your department, or even considering personal branding for  your organization – our class will help you do it.

Visit our website to learn more about how our courses and services could improve your operations — www.languageatwork.com.

Thanks!Judy   Judith Pollock, PresidentLanguage at Work4931 Massachusetts Avenue NWWashington, DC 20016Phone 646-491-1089www.languageatwork.com